“Content is the reason search began in the first place.”
Lee Odden said this and it’s truer than true. Financial service professionals struggle with content. It seems I hear on the daily:
- I can’t find content for my followers.
- I don’t have time to write my own content.
- I wish all the content was located in one place.
What if I told you this is possible today? What if I told you this was not only possible but also free to use as a financial service professional? Well, let me introduce you to Gainful.ly.
I can’t find content for my followers.
Content is truly king. Without it, you just have a blank web page, an unfinished eBlast, or an empty blog. Content is what fills up the blank canvas. The problem is, you have to know where to go to find it and in a short amount of time, or you have to have it yourself. Yeesh!
With Gainful.ly – you literally have a one-stop shop for content. The platform is free to use for advisors. Financial professionals literally sign-up in a matter seconds, attach social media accounts and start looking for content to share. It’s really that simple.
I don’t have time to write my own content.
Look, I get it. I write a weekly blog column. This can take anywhere from an hour to three hours depending on how much research I need to do, editing, fact checking, etc. and I’m an experienced writer. What if you’re not? What if sitting down in front of a blank screen freaks you out? Well, look to Gainful.ly to provide you with the necessary content needs.
The platform reminds me of Pinterest. You have a dashboard where you pin articles to send out. I’ve never seen anything on the platform which took more than three clicks (most are two or less!).
Having a resource like Gainful.ly allows advisors to be mindful of their time, which is very important to the thousands I meet with each year. You can produce more content, but you can’t produce more time!
I wish all the content was located in one place.
Gainful.ly has been the easiest of the content platforms for advisors to use….period! The amount of content trusted providers are adding to Gainful.ly grows by the weeks. Since all of the content is searchable, you can find pretty much what you’re looking for all in one place.
Also, the platform has an application for both Android and Apple. This means you can be away from your computer and still find content to share on your social media accounts. So, no excuses, folks! You can do this!
At the very least, what will it hurt for you to sign-up for a free account and try it out? You have everything to GAIN!
If you’re part of a broker-dealer, let me know. I would be happy to introduce your compliance officer to the platform and schedule a demo with the Gainful.ly folks.
Just in case, you’re wondering too….
By the way, I receive ZERO COMPENSATION for making this recommendation, so for anyone out there who thinks I’m being paid to say any of this, nope – nothing – nada – zilch. This recommendation comes straight from my heart to yours to help you amplify your business…that’s just how I roll.
Let me know how it goes – take the platform for a whirl and share your thoughts!
Be bigger, better, and more BIONIC today!
Sheryl Brown | @BIONICsocialite