Back in March 2016, I reminded financial services professionals about downloading the improved LinkedIn mobile application. After several weeks of being on the road and spending hours with countless amounts of financial advisors, I find few have this application on their phone. This is your reminder – download the app!
I thought one of the greatest acquisitions by LinkedIn was in 2014 when they brought Connected into their suite of products. Since then, I’ve been reminding every financial service professional I encounter to download the separate Connected app to their iPhone/Android as a quick and easy way to stay in touch with their LinkedIn connections. Why would I do this when there was already a main LinkedIn mobile app? Well, to be honest, it kind of sucked…and this separate app was great for us in the relationship business.
Then they heard our cries…
Well, LinkedIn heard our battle cries and redesigned their mobile app. When you have million of users wanting something, you listen! So effective March 21, 2016, they will be retiring the standalone LinkedIn Connected app. Everything you need will be found in the newly redesigned LinkedIn app. Go ahead and delete it today because the new and improved LinkedIn mobile app is pretty freaking awesome!
So, Sheryl, where are my contacts now?
With the new LinkedIn mobile app, you’ll find all of your contacts under “My Network”. Here, you’ll see work anniversaries, new positions, birthdays, etc. With a tap of your finger, you’ll be able to reach out quickly and congratulate your connections on any changes going on in their professional lives. And yes, you can customize those messages, which you couldn’t do previously on the old app.
While in there, you’ll also be able to add people and search for current connections; all within one application versus several standalone products. The LinkedIn Help Center is a click away for any specific questions too. Simply go to https://help.linkedin.com and look for anything which might be eating at you!
Change is good for everyone even if it’s a little uncomfortable at first. The social media networks do listen to our needs and build/rebuild products to more closely answer the challenges we face. This application change is an example of crowd-sourcing requests at its finest.
If you have any questions about this or any other social media-related needs, feel free to reach out and ask. We are all in this together!
Be bigger, better and more BIONIC today!
Sheryl Brown | @BIONICsocialite