Relationship building is SOW GOOD!

FALL FORWARD - use autumn as a time to reconnect

Fall – it’s here AND it’s one of my favorite times of the year.  We are now entering the autumnal equinox with its beautiful array of amber leaves, pumpkin spiced everything and reaping what was sowed earlier in the year.

I found out, sowing is not a lot of fun, though.  I did some research on this because growing up in Missouri, I have enjoyed my fair share of pumpkin pies, spaghetti squash and more corn than I care to admit, but how did it all get there? What work went into this? Was it a lot of work?

Before the sowing of seeds even begins I knew the land had to be prepped,  but did you know the seeds had to be pre-treated too? Some require soaking, cleaning or washing. Wow, who knew (unless you grew up on a farm, of course, but I did not!) Also, there are different types of planting such as hand sowing and open-field planting. I had no clue; I just went into the store and picked up a great squash and took it home.

Our online and offline lives need a lot of sowing too, don’t they? It’s all the work you have to do to get to the good stuff. For example in our personal lives, the parents who will go walking around with kids in the rain and cold so they can still experience a great Halloween. Or getting up at 4:30am to take kids to swim practice before school. Sitting at music lessons while your children are learning to play an instrument and playing all the wrong chords. Yowzers, not so much fun during the sowing phase.

You know what is fun, though?  Sitting with my grown son, Justin, and hearing him say things like, “I remember when you made that really great Halloween costume and I looked like ‘The Riddler’. Remember how you got the jacket to light up just like the movie, Mom?” Watching my adult daughter, Farah, appreciate when someone plays a clarinet because we let her be in band for two years and she knows the work that goes into learning a piece of music.  Holding a beautiful basket that my then fifteen-year-old daughter, Jenna, made in basket weaving when I scoffed at the cost of the supplies.

Online relationships are the same in our professional lives. If you aren’t sowing ideas to better their business, sowing referrals to your client’s businesses so they grow, sowing appreciation for all the business they give you each year…then your relationships are barely thriving on the vine. This is the time of year to rekindle and build a bonfire of care and helpfulness toward to them so you continue to reap the reward.

This month, when you enjoy the harvest meals with family (and just as importantly, those harvest moments with your clients) be sure to say it’s, “Mmm, sow good!”

ALBERT CAMUS - autumn

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