There’s another video channel competing for your time and eye space, but….did you even know it exists? Also – did you know it’s been around since August 2017?
Lack of awareness can hurt even the largest of brands. When I read the eMarketer report about Facebook Watch fitting into the digital landscape, I paused. As a social and digital marketing strategist, I gotta keep it real – it’s not something I consider as an avenue for the clients I consult with.
(By the way, it has it’s own URL: https://www.facebook.com/watch so you can click and check it out.)
Namely you can’t just start your own show – like you can on YouTube. I think that’s a big mistake on Facebook’s part. You have to let the publishers get hold of the programming opportunity – and then let them do what they do best: use it, break it, amplify it, share it, etc. To keep it only for the big names seems pretty…dumb.
You have to put an inquiry in (https://www.facebook.com/help/contact/showpageinquiry) to even be considered for your own show. If that’s the case – why wouldn’t you just go to YouTube and start publishing content today? Again, pretty dumb.
No competition for Netflix there….
Unlike Netflix, the show and subscription to Facebook Watch is free. So they aren’t competing there. It makes me go back to, “What are you doing, Facebook?”
What does this have to do with Financial Services then?
It’s a reminder that you need to be where it makes most sense. The most watched Facebook Watch program is Jada Pinkett-Smith’s Red Table Talk (which I happen to love and if you’ve not checked it out – you should!) but if you asked me about another show – I draw a blank. Pinkett-Smith found her audience and you need to find yours.
Be A Person Of Action: Assess where you are – and BE there. Be there confidently and own the space. You can (and should) occasionally tiptoe into other waters to test them, but if your target audience is not there, it’s a great place to visit, but don’t live there.