I had some interesting conversations this past month about ROI. Working in the FinServ market, you will never escape the return on investment conversation regardless of the topic at hand. As a marketer, I’m always open to having these discussions and quite often take away new ways to think about the world we must market…
Category: Best Business Practices
Why KLT is important to your business
I believe your KLT Factor is your single most important measure of success in your business. After a year of research for a book I’m writing (stay tuned – – coming in 2017!) I found no other measure in increasing business growth and reversing attrition than improving your know, like trust (KLT) factor. Let me…
It’s meeting time somewhere
I went to Google and searched for an image labeled for reuse for this blog post. I typed in the words “people attending a meeting”. This was the image which came back. Have you ever attended one meeting in your life where everyone looked like the group of people in this photo? Happy, clapping, rested,…