Relevance and the bottom-line

I had some interesting conversations this past month about ROI. Working in the FinServ market, you will never escape the return on investment conversation regardless of the topic at hand. As a marketer, I’m always open to having these discussions and quite often take away new ways to think about the world we must market…

Really, you just say “Hello”

Meeting someone online is really not all that different than meeting someone in person. I’m not kidding. Yes, you can’t read their body language or hear the inflection of their voice when they type you a message, but so many people go out of their way to be “crafty” in how they reach out to…

Why KLT is important to your business

I believe your KLT Factor is your single most important measure of success in your business. After a year of research for a book I’m writing (stay tuned – – coming in 2017!) I found no other measure in increasing business growth and reversing attrition than improving your know, like trust (KLT) factor. Let me…

It’s meeting time somewhere

I went to Google and searched for an image labeled for reuse for this blog post. I typed in the words “people attending a meeting”. This was the image which came back. Have you ever attended one meeting in your life where everyone looked like the group of people in this photo? Happy, clapping, rested,…