Pizza, anyone?

I’m going to keep this short and to-the-point: Words Matter. When John Schnatter of Papa John’s used the N-word¬†on a corporate conference call, you would think he would know that is wrong, right? However, people sometimes think their words are weightier and can be thrown around. Um, no. Every single person needs to stop and…

Relevance and the bottom-line

I had some interesting conversations this past month about ROI. Working in the FinServ market, you will never escape the return on investment conversation regardless of the topic at hand. As a marketer, I’m always open to having these discussions and quite often take away new ways to think about the world we must market…

What is reputation perception?

Every morning when I open LinkedIn, Facebook, and Twitter, I’m always amazed at what I see people “liking” or commenting on which shows up in my newsfeed as something I might be interested in. The only thing that truly interests me is how many people continue to participate in activities online which tarnish their reputation….