No SPAM Sandwiches for you! (YEAH!!)

I think one of the biggest deterrents of connecting on LinkedIn is access to someone’s email address and the fear of being spammed. CAN I GET A WITNESS? I get very aggravated when someone adds me to their newsletter, etc. and then I have to stop and unsubscribe. Let me explain why this is poor…

Email marketing matters

I get a lot of email newsletters. Some I signed up for, many I did not, and the majority of what I receive is pretty much crap. I don’t have time for crap, but I will occasionally open some if I’m bored just to critique them. I’m a marketer – your client is likely not. They…

How’d that Thanksgiving email work out?

Unlike a lot of people, I worked the week of Thanksgiving. I can say “unlike a lot of people” because every email I sent out had an out-of-office returned telling me they’ve gone to gobble turkey and sit uncomfortably next to relatives they prefer not to see. (Ok – maybe the last part I embellished…

Three things you can immediately do to improve your email marketing

Despite one hundred life coaches saying to never start your day with opening email, I go against the rules and I open my email first thing each and every day…and then I regret not listening to the life coach’s advice! The sucky emails I receive from people peddling wares, services, and whatever other widgets they…