I’m actually a little surprised. I thought it would be more like in 1 hour, but nope – clients are giving you 23 more to get back to them on social media…or else. What’s the big deal? I recently read a report on Target Marketing about response rates. The biggest reason for the hurry is…
I give you permission to stop doing social media…seriously, keep reading…
We are headed into the most family-filled times of the fourth quarter and I’m seriously giving you permission to walk away from social media to enjoy these times with your loved ones. Now – I’m not telling you to completely abscond – this is just a small hiatus. Let me explain… One – It Will…
Be sure to remove “NETWORKING” from your 2019 Marketing Plan
I recently spoke at the Women Advisor Forum of the 2018 Sigma Financial Advisor Summit in Scottsdale, Arizona. I had fifteen minutes to share something really important with the women working in financial services – so I felt compelled to tell them 2019 is the year to just stop networking. Say what? This is what…
I’m obsessed with this…and you should be, too!
I’m going to name brave leaders and I don’t want you to agree with me or try and fight me from some political position – that’s not the point of my post. (I’m a lover not a fighter, anyway.) You’ll see very quickly what I’m talking about: Sir Richard Charles Nicholas Branson (or just Richard…
InvestmentNews: Women Adviser Summit 2018 – Denver, Colorado
As luck would have it, I was able to attend and speak at the InvestmentNews Women Adviser Summit in Denver, Colorado on September 13, 2018. It will also be one of my greatest accomplishments both personally and professionally. (A huge thank you goes out to Theresa Gralinski and Suzanne Siracuse of InvestmentNews for their warmth…
How do I make social media do the work for me?
One of the questions I am asked every week is, “How do you do so much in social media?” The hard answer is I research tools, practices, and processes to see what works. The easy answer? I use a tool like Discover.ly to navigate my social data. What is Discover.ly? Discover.ly is a Google Chrome…
Facebook Pages Are Changing…Again
Facebook. They love to change stuff, right? How many of you noticed on the recent update that the icons at the button light up when you push the bell for notifications or the picture sign for your newsfeed? (If not – you’re welcome.) If you have a business page on Facebook, then be sure to…
Online reviews and responses can really bite!
I’ve been talking a lot about words lately, right? Well – they matter…a lot…and I want to share some ideas with you on ways you can be better about your words and how you react to social media reviews. To reply or not to reply – that’s the real question! Not everything needs a response……
Pizza, anyone?
I’m going to keep this short and to-the-point: Words Matter. When John Schnatter of Papa John’s used the N-word on a corporate conference call, you would think he would know that is wrong, right? However, people sometimes think their words are weightier and can be thrown around. Um, no. Every single person needs to stop and…
Why you must stop being a financial service organization and start showing up as a valuable media provider.
It’s been a bit since I’ve written. I started writing my book, Females And Finance, and had to take a break from extracurricular writing, but I’m back…and curious and concerned all at the same time! Who are you, exactly? Recently, an article entitled, “It’s Netflix’s World, Disney Just Lives in It” was sent out by…
#FridayReads – What to do when it’s your turn? – Seth Godin
You know how you finish a book and think, “I want to read that again!” Well….that’s exactly how I felt when I finished the last page of Seth Godin’s book, “What To Do When It’s Your Turn“. It was a 158-non-stop-page-turner kind of book! The Opportunity That’s what the entire book is built on –…
Women’s Marketing: Either go all in or get out
I’m being pretty bullish on this topic and you know why? Because I’m a woman and we deserve our own marketing messages in financial services. I know – I know – some folks out there may be sick of the female ‘movement’, but guess what? Without us, mankind doesn’t exist, so let’s figure out a…
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