#FridayReads – This Is Water by David Foster Wallace

I’ve been going through some things in my personal life that are really hard. Like anyone, I have good days and bad days. This week, I had a really good day. My mentor, Robert Brumby, had mailed a package to me and when I opened it, this 137-page book fell out. Now, it’s a small…

Relevance and the bottom-line

I had some interesting conversations this past month about ROI. Working in the FinServ market, you will never escape the return on investment conversation regardless of the topic at hand. As a marketer, I’m always open to having these discussions and quite often take away new ways to think about the world we must market…