Who haven’t you talked to in a while?

One of the questions I get all of the time in social media marketing is, “How do I get new clients?” Perfectly acceptable question, except – so many of us have old clients we haven’t talked to in so long don’t you kind of wonder what happened to them? I’m just as guilty of this…

Let’s get personal, shall we?

Hi! My name is (what?) My name is (who?) My name is Slim Shady. I don’t really think you came here for rap or hip hop. But I think you need to remember Eminem’s message because I’m reading a lot of content out there on your social media accounts that probably doesn’t speak to your…

When what you’ve always done stops working

We all get those emails, right? “I’m just following up on….” blah blah blah. YUCK! Can we all agree to stop following up? …but I want my answer! Yes – I get it that you need an answer, however, following up is all about you. You’re doing it in your timeframe, at your convenience, for…

Another LinkedIn feature bites the dust

When people say I’m a social media guru, expert, ninja, whatever, I have to laugh. I’m subject to the same rules and regulations – and frustrations – as anyone else in the #FinServ market. So last week when LinkedIn announced it was doing away with the Notes and Tags features, I simply sighed very loudly. Well,…