Women’s Marketing: Either go all in or get out

I’m being pretty bullish on this topic and you know why? Because I’m a woman and we deserve our own marketing messages in financial services. I know – I know – some folks out there may be sick of the female ‘movement’, but guess what? Without us, mankind doesn’t exist, so let’s figure out a…

Let’s get personal, shall we?

Hi! My name is (what?) My name is (who?) My name is Slim Shady. I don’t really think you came here for rap or hip hop. But I think you need to remember Eminem’s message because I’m reading a lot of content out there on your social media accounts that probably doesn’t speak to your…

Stop keeping up with your competitors…

I was eight years old when we got a remote-controlled color television. We were the first family in the St. Charles Hills neighborhood (that we knew of, at least) that had one. All of the kids on the street crowded into our living room and my father handed me “the clicker” (as we affectionately called…