Email marketing matters

I get a lot of email newsletters. Some I signed up for, many I did not, and the majority of what I receive is pretty much crap. I don’t have time for crap, but I will occasionally open some if I’m bored just to critique them. I’m a marketer – your client is likely not. They…

What makes you uncomfortable?

I have a pair of Anne Klein Sport dress shoes I’ve worn for three years. I swear they are the best airport running shoes ever (yes – there is a story there). They are black and go well with every outfit I wear. They are super comfortable. The idea behind them is they feel like…

How’d that Thanksgiving email work out?

Unlike a lot of people, I worked the week of Thanksgiving. I can say “unlike a lot of people” because every email I sent out had an out-of-office returned telling me they’ve gone to gobble turkey and sit uncomfortably next to relatives they prefer not to see. (Ok – maybe the last part I embellished…

#GivingTuesday is November 29

As the owner of a nonprofit organization (Social Samaritans, Inc.) I know firsthand the importance of donations and awareness. I run a nonprofit in order to give back to my community and as much as I love working in the FinServ market, I love helping those in need in my community just as much! #GivingTuesday…

Small Business Saturday is coming!

Maybe some of you have heard of or even make sure to participate in Small Business Saturday? November 26 is the Saturday after Black Friday shopping and we want to be sure those small businesses are also supported during the massive amount of gift buying for the holiday season. The idea is to get customers…

Three things you can immediately do to improve your email marketing

Despite one hundred life coaches saying to never start your day with opening email, I go against the rules and I open my email first thing each and every day…and then I regret not listening to the life coach’s advice! The sucky emails I receive from people peddling wares, services, and whatever other widgets they…