No SPAM Sandwiches for you! (YEAH!!)

I think one of the biggest deterrents of connecting on LinkedIn is access to someone’s email address and the fear of being spammed. CAN I GET A WITNESS? I get very aggravated when someone adds me to their newsletter, etc. and then I have to stop and unsubscribe. Let me explain why this is poor…

When what you’ve always done stops working

We all get those emails, right? “I’m just following up on….” blah blah blah. YUCK! Can we all agree to stop following up? …but I want my answer! Yes – I get it that you need an answer, however, following up is all about you. You’re doing it in your timeframe, at your convenience, for…

Using your out-of-office effectively

I recently contacted a financial advisor about a networking idea I’m putting together and when her out-of-office reply popped up, quite truthfully I was only looking to see when she’d be back in the office so I could note my calendar to follow-up then. Instead, I got a most brilliant message which said: Thank you…

Email marketing matters

I get a lot of email newsletters. Some I signed up for, many I did not, and the majority of what I receive is pretty much crap. I don’t have time for crap, but I will occasionally open some if I’m bored just to critique them. I’m a marketer – your client is likely not. They…

What makes you uncomfortable?

I have a pair of Anne Klein Sport dress shoes I’ve worn for three years. I swear they are the best airport running shoes ever (yes – there is a story there). They are black and go well with every outfit I wear. They are super comfortable. The idea behind them is they feel like…

How’d that Thanksgiving email work out?

Unlike a lot of people, I worked the week of Thanksgiving. I can say “unlike a lot of people” because every email I sent out had an out-of-office returned telling me they’ve gone to gobble turkey and sit uncomfortably next to relatives they prefer not to see. (Ok – maybe the last part I embellished…

Three things you can immediately do to improve your email marketing

Despite one hundred life coaches saying to never start your day with opening email, I go against the rules and I open my email first thing each and every day…and then I regret not listening to the life coach’s advice! The sucky emails I receive from people peddling wares, services, and whatever other widgets they…