Data Privacy – it’s very real and requires your attention

Your employees did some charitable work and you want to share how proud you are of them on Facebook. Your colleagues had a lunch date and you want to post the photo on Twitter. You and your clients went to a concert together and it would be a great marketing picture for other clients to…

Did you know about Facebook Watch?

There’s another video channel competing for your time and eye space, but….did you even know it exists? Also – did you know it’s been around since August 2017? Facebook Watch… Lack of awareness can hurt even the largest of brands. When I read the eMarketer report about Facebook Watch fitting into the digital landscape, I…

Only be on social media if you can get back to people in less than 24 hours…

I’m actually a little surprised. I thought it would be more like in 1 hour, but nope – clients are giving you 23 more to get back to them on social media…or else. What’s the big deal? I recently read a report on Target Marketing about response rates. The biggest reason for the hurry is…

I give you permission to stop doing social media…seriously, keep reading…

We are headed into the most family-filled times of the fourth quarter and I’m seriously giving you permission to walk away from social media to enjoy these times with your loved ones. Now – I’m not telling you to completely abscond – this is just a small hiatus. Let me explain… One – It Will…

How do I make social media do the work for me?

One of the questions I am asked every week is, “How do you do so much in social media?” The hard answer is I research tools, practices, and processes to see what works. The easy answer? I use a tool like Discover.ly to navigate my social data. What is Discover.ly? Discover.ly is a Google Chrome…

Facebook Pages Are Changing…Again

Facebook. They love to change stuff, right? How many of you noticed on the recent update that the icons at the button light up when you push the bell for notifications or the picture sign for your newsfeed? (If not – you’re welcome.) If you have a business page on Facebook, then be sure to…

No SPAM Sandwiches for you! (YEAH!!)

I think one of the biggest deterrents of connecting on LinkedIn is access to someone’s email address and the fear of being spammed. CAN I GET A WITNESS? I get very aggravated when someone adds me to their newsletter, etc. and then I have to stop and unsubscribe. Let me explain why this is poor…

Stop keeping up with your competitors…

I was eight years old when we got a remote-controlled color television. We were the first family in the St. Charles Hills neighborhood (that we knew of, at least) that had one. All of the kids on the street crowded into our living room and my father handed me “the clicker” (as we affectionately called…

Life…it’s all about the details

I will let the goodness in. I will let its magic transform me. Today, I will be my best version of myself because I live in the details of my life. Is anybody out there? Does anyone pay attention to details anymore? I go through my day and save worms scurrying across busy streets, watching…

After divorce…my story

I want you to imagine walking out of a Michael’s Arts & Crafts store…your twin grandsons are fighting over a doughnut while you are grabbing up their hands to make sure they stay safe from cars passing by. It was warm outside that day and as I approached my SUV, my cellphone rang. Then my…

Do you have an after-sale digital strategy?

You’ve worked so hard to secure a client, walked the path toward the right financial planning and/or product, and the sale is made. Do you have a strategy to stay connected with these clients using social media and digital marketing beyond the sale? No, I’m not talking about your annual client meeting Do not confuse…

How influencers have changed business

I used to get really annoyed when a financial service professional would pick my brain about increasing their online presence and yet, when I would follow-up they would say, “Well, so-and-so told me that it’s not a good idea so I’m going to just hold off for now.” Ugh – so frustrating, but I learned…