How do I make social media do the work for me?

One of the questions I am asked every week is, “How do you do so much in social media?” The hard answer is I research tools, practices, and processes to see what works. The easy answer? I use a tool like Discover.ly to navigate my social data. What is Discover.ly? Discover.ly is a Google Chrome…

Facebook Pages Are Changing…Again

Facebook. They love to change stuff, right? How many of you noticed on the recent update that the icons at the button light up when you push the bell for notifications or the picture sign for your newsfeed? (If not – you’re welcome.) If you have a business page on Facebook, then be sure to…

No SPAM Sandwiches for you! (YEAH!!)

I think one of the biggest deterrents of connecting on LinkedIn is access to someone’s email address and the fear of being spammed. CAN I GET A WITNESS? I get very aggravated when someone adds me to their newsletter, etc. and then I have to stop and unsubscribe. Let me explain why this is poor…

Stop keeping up with your competitors…

I was eight years old when we got a remote-controlled color television. We were the first family in the St. Charles Hills neighborhood (that we knew of, at least) that had one. All of the kids on the street crowded into our living room and my father handed me “the clicker” (as we affectionately called…

Life…it’s all about the details

I will let the goodness in. I will let its magic transform me. Today, I will be my best version of myself because I live in the details of my life. Is anybody out there? Does anyone pay attention to details anymore? I go through my day and save worms scurrying across busy streets, watching…

After divorce…my story

I want you to imagine walking out of a Michael’s Arts & Crafts store…your twin grandsons are fighting over a doughnut while you are grabbing up their hands to make sure they stay safe from cars passing by. It was warm outside that day and as I approached my SUV, my cellphone rang. Then my…

Do you have an after-sale digital strategy?

You’ve worked so hard to secure a client, walked the path toward the right financial planning and/or product, and the sale is made. Do you have a strategy to stay connected with these clients using social media and digital marketing beyond the sale? No, I’m not talking about your annual client meeting Do not confuse…

How influencers have changed business

I used to get really annoyed when a financial service professional would pick my brain about increasing their online presence and yet, when I would follow-up they would say, “Well, so-and-so told me that it’s not a good idea so I’m going to just hold off for now.” Ugh – so frustrating, but I learned…

What does leadership in 2017 look like?

Quite possibly one of the number one comments I hear from financial service professionals today is, “I’ve been doing my business for blah-blah years and I find social media doesn’t make any difference.” I nod my head and say, “Keep doing what you’ve been doing then” and go about my business, but we all know…

Before you hit “share” again – read this

It’s quite easy to say this topic is coming about due to the political stress and duress many are experiencing in America today. However, I assure you my concern has much more to do with your personal brand as a financial service professional than anything else. Before you hit “share” again, please take a moment…