If you build it (right)…they will come

A few years back I stood in front of a group of women in Indianapolis dressed as Kevin Costner from Field of Dreams and taught about marketing tools. “If you build it… they will come.” Only – I failed in that messaging. It should have been, “If you build it right…they will come.” Let me…

Time to get focused!

This is a very serious question for my friends in financial services, “Would you know your ideal client if you met them online?” Seems trivial, right? You’re thinking, “Of course, I would!” Are you really sure though? I want to walk you through an exercise today and if you’re brutally honest with yourself, you’ll love the…