I love to brag on my friends…

I work with a great marketing guy at SPS Family. He’s pretty humble about the stuff he shares so today, I’m using my platform to give him some props! Keith Craig is a marketing consultant and has a really great newsletter called the M@rketing Minute at the firm. He recently posted an idea about keeping…

If you build it (right)…they will come

A few years back I stood in front of a group of women in Indianapolis dressed as Kevin Costner from Field of Dreams and taught about marketing tools. “If you build it… they will come.” Only – I failed in that messaging. It should have been, “If you build it right…they will come.” Let me…