What’s your reputation number?

I live in Missouri. I grew up here and I plan to stay put. However – my business is all over the country and yet, everyone seems to think financial services has such a wonderful reputation no matter where they are and I am here to tell you that’s an ‘alternative fact’ and there’s a…

Relevance and the bottom-line

I had some interesting conversations this past month about ROI. Working in the FinServ market, you will never escape the return on investment conversation regardless of the topic at hand. As a marketer, I’m always open to having these discussions and quite often take away new ways to think about the world we must market…