Who ya gonna call?

I was recently in Alpharetta, Georgia with a group of wonderful advisors and inevitably when you’re in social media you will be asked the following question, “How do I find new clients on social media?” It’s a hard question, yet not so hard question all at the same time. First, what is target marketing? Gosh…

Time to get focused!

This is a very serious question for my friends in financial services, “Would you know your ideal client if you met them online?” Seems trivial, right? You’re thinking, “Of course, I would!” Are you really sure though? I want to walk you through an exercise today and if you’re brutally honest with yourself, you’ll love the…