What’s your reputation number?

I live in Missouri. I grew up here and I plan to stay put. However – my business is all over the country and yet, everyone seems to think financial services has such a wonderful reputation no matter where they are and I am here to tell you that’s an ‘alternative fact’ and there’s a…

Did you know about Facebook Watch?

There’s another video channel competing for your time and eye space, but….did you even know it exists? Also – did you know it’s been around since August 2017? Facebook Watch… Lack of awareness can hurt even the largest of brands. When I read the eMarketer report about Facebook Watch fitting into the digital landscape, I…

Do this if you don’t want to work with women…

I recently attended an event and I heard three male financial service professional speakers crack jokes at the expense of a woman. As a woman sitting in the audience, I will admit it – the joking made me slightly uncomfortable. My immediate reaction was to look around the room and to see the response (most…

Who ya gonna call?

I was recently in Alpharetta, Georgia with a group of wonderful advisors and inevitably when you’re in social media you will be asked the following question, “How do I find new clients on social media?” It’s a hard question, yet not so hard question all at the same time. First, what is target marketing? Gosh…

Time to get focused!

This is a very serious question for my friends in financial services, “Would you know your ideal client if you met them online?” Seems trivial, right? You’re thinking, “Of course, I would!” Are you really sure though? I want to walk you through an exercise today and if you’re brutally honest with yourself, you’ll love the…